Planning to be in New York City this Bastille Day Weekend? Then enjoy free tastings of a French essential: Authentic Dijon Mustard!
From July 11 to 13, Maille will bring its first-of-its-kind mustard-bar-on-wheels to The Big Apple as part of the brand’s bi-coastal summer road trip. Award-winning French brand Maille (http://maille.us) has set the Dijon mustard standard for more than 265 years, and its Maille Mustard Mobile (MMM) continues that proud tradition, serving up complimentary tastings of five different varieties, and crunchy cornichons from a stylish electric truck in the brand’s iconic black and gold colors.
The Maille Mustard Mobile rolls into Manhattan on:
• Friday July 11, Flatiron, 5th Ave between 22nd and 23rd Street (12:00 pm – 6:00 pm)
• Saturday July 12, Fairway, 2328 12th Ave – at 130th St (12:00 pm – 6:00 pm)
• Sunday July 13, FIAF’s Bastille Day on 60th St, Madison Ave and 60th street – NW corner (12:00 pm – 5:00 pm)
Mustard is the most popular condiment worldwide after salt and pepper, serving as the low-calorie, flavor-packed cornerstone to myriad classic recipes while also adding a twist on dishes from breakfast to dessert. Bon Appétit awarded Maille Dijon Originale its official Seal of Approval – naming it the best Dijon mustard and among the 50 items that will “upgrade every aspect of your culinary life, guaranteed.” Maille was also named “best mustard” by Men’s Health magazine as part of the 125 Best Foods for Men feature. Beating out more than 300 mustards, Maille Dijon Originale and Maille Honey Dijon also took top billing at the Worldwide Mustard Competition. The leading producer of premium mustard and cornichons in France and the number one brand of imported Dijon mustard, Maille now intends to win over all of America!
Visitors to the Maille Mustard Mobile will have the opportunity to compose their own palette of Dijon flavors, compare tastes, and choose their favorite(s), to come celebrate your inner gourmet’s mustard love.
To find out the latest info on the Maille Mustard Mobile’s location, check out the MMM app at mymaille.us. New Yorkers are encouraged to share their tasting adventures with the MMM on social media @MailleUS for a chance to win a gourmet trip to Paris!
[All images courtesy of Maille US]