Veneto Winery Cà di Rajo Sales Booming Among U.S. Wine Lovers

CRU_notti di luna di pienaNestled amidst lush vineyards in San Polo di Piave in the northern Italian province of Treviso, Cà di Rajo Winery is situated just a stone’s throw from the historic River Piave. Owned by brothers Simone, Alex, and Fabio Cecchetto, it exports to 40 countries worldwide, using indigenous vine varieties to produce such esteemed wines as  Prosecco DOCG, Prosecco DOC and Raboso (a native variety that for centuries was the only wine of the Serenissima to make its way abroad.) The company sold 15,000 bottles of its wines in 2013, a number it saw doubled to 30,000 bottles within the first six months of 2014. Not one to rest on it laurels, Cà di Rajo has even more ambitious future goals: “We expect to reach 60,000 bottles in the US during 2015, where we arrived for the first time only two years ago”, says Simone Cecchetto.

Cà di Rajo is built with a modern sense of style that remains respectful of the Piave area’s traditional architecture and for the Veneto’s rich history while making use of modern winemaking equipment. A portion of Cà di Rajo’s wine production comes from vineyards that have adopted the ancient vine training method known as “Bellussera.” The story of Cà di Rajo is that of hard-working vignerons supported and guided by their beloved church of Madonna del Carmine. The church and the convent buildings were commissioned by Rambaldo XII (Count Collalto) as part of a complex of cloistered Carmelite fathers; in the XIV century they were an integral part of the courtyard of a large castle, destroyed after World War II. The columns of the convent annexed to it were found embedded in the walls of the farmhouse, bearing an engraved date of 1507 as testament to the rich history of those grounds.

So, in every glass of wine produced by this Veneto company, a relative newcomer to U.S. markets having only debuted there two years, one can taste shades of the past weaving through a future full of impressive possibilities.

More about Cà di Rajo:
In 1960, the Cecchetto family, then sharecroppers at Giol, transformed their uncultivated land into vineyards of high-quality grapes and, thanks to their hard work, in 1972 they succeeded in gaining ownership of them. Today Ca’ di Rajo is a company that exports to some 40 countries worldwide. Among its products are: Prosecco Superiore Millesimato (Vintage) Valdobbiadene D.O.C.G. in Brut and Extra Dry versions, Prosecco Treviso D.O.C., Malanotte D.O.C.G., Raboso Piave D.O.C., Manzoni Bianco 6.0.13, Pinot Grigio, Chardonnay, Sauvignon, Cabernet Sauvignon, Cabernet Franc and Merlot.


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