If a recent preview of upcoming events is any indication, 2015 promises to be an important year for the premium Italian sparkling white wine known as Conegliano Valdobbiadene Prosecco Superiore.
From March 15th to 17th, the 21st annual international wine and spirits trade fair ProWein will convene in Düsseldorf, Germany. This most important fair in the wine trade will feature an area devoted to individual producers, as well as an open space designed as a gateway to the Conegliano Valdobbiadene zone, and dedicated to tastings of all the wines from D.O.C.G. producers in attendance. Visitors will be able to sample freely from the 2014 vintage.
A second essential appointment will, as in past years, be top wine sector exhibition Vinitaly, convening in Verona, Italy from March 22nd to 25th. Closely following this will be the inauguration of Expo 2015 in Milan, a fantastic opportunity to get acquainted with outstanding products typical of various celebrated regions of Italy. This 184-day event lasting from May 1st to October 31st, is expected to welcome over 20 million visitors, of which a projected 30% will be from abroad, with more than 140 countries taking part. Throughout the expo, those interested in Italy’s culture of vine-growing and winemaking will have the chance to visit Conegliano Valdobbiadene’s area during Vino in Villa, an annual international Prosecco Superiore festival/walk-around tasting of about 300 wines, taking place on the third Sunday in May, in the heart of the production area.
Also certain to excite anyone with an appreciation for Italian wines is the Conegliano Valdobbiadene Academy, the first online class dedicated to deepening one’s knowledge on Prosecco Superiore. Lesson III is the most recently published instructional as of this writing, and teaches:
- how to choose a Conegliano Valdobbiadene Prosecco Superiore
- the best way to store this wine
- ideal methods for serving Conegliano Valdobbiadene Prosecco Superiore and food pairing
Nowadays, export accounts for over 42% of the market for Conegliano Valdobbiadene. In 2013, Germany retained its place as the leading market abroad, with a value of 29.6 million Euros, followed by the 28.8 million of Switzerland, the second biggest export market, with an impressive share of 21.8%. The U.K. market is also showing promise, having revealed a major increase in value terms of 11.3%. The fourth market is that of the United States, which in 2013 witnessed growth of 11.9%. 2013 also saw sales of the Spumante style, representing over 90% of production, increase in value by 6.6%, attaining a turnover of 327.2 million Euros.
As if I needed any more reasons to get excited about the New Year or Italian wines. This news may have just decided for me what my final wine purchase of the year will be. As far as auspicious welcomes to 2015, I can scarcely think of a more fitting pour. So here’s to a new year of continuing wine education and enjoyment for all.
[Images courtesy of Conegliano Valdobbiadene]