The Bitter Truth—a brand know for its premium spirits, liqueurs, and cocktail bitters—recently announced its second annual fundraising campaign to benefit breast cancer research.
This year, the honor of creating an exclusive signature drink to support the cause went to Jenny Schubert, Bar Manager at NYC’s Davio’s Northern Italian Steakhouse. The resulting creation, made using The Bitter Truth Pink Gin, is called, aptly enough, The Pink Warrior.
“We witnessed such a great amount of enthusiasm for our fundraiser last year, that we felt inspired to make it an annual promotion,” commented Stephan Berg, co-founder, The Bitter Truth. “Our sales teams were incredible—stirring up support for the program all over the U.S. and some of our distribution partners even matched our donations to the cause.”
In crafting this cocktail, Shubert combines the TBT Pink Gin with Pink Peppercorn, Simple Syrup, Muddled Strawberries and Green Chartreuse to create a refreshing cocktail perfect for helping us settle into Fall.
For the entire month of October, Davio’s will donate $1 to breast cancer research, while the unique bitters brand will contribute $2 to the cause for every bottle of its Pink Gin sold on- and off-premise. Building on the per-bottle contribution, several on-premise accounts have joined the effort by agreeing to make a donation for every Pink Gin cocktail they sell throughout the month. Branded merchandise, cocktail promotions and trade marketing will help to spread the word about the program.
“All throughout October you see brands in many industries creating pink products to benefit breast cancer research,” remarked Alexander Hauck, co-founder, The Bitter Truth. “We already make a pink product, so for us, it felt natural that we should contribute to such a worthy mission.”
The Pink Warrior cocktail is available for $15 throughout the month of October only at Davio’s Manhattan. For reservations and more information, visit www.davios.com/nyc.
The Bitter Truth Pink Gin is imported by Vision Wine & Spirits in Lyndhurst, New Jersey. It’s available in 50mL and 750mL for an SRP of $34.99 (40% ABV, 80 Proof). For more information, visit www.the-bitter-truth.com.
This article first appeared on FlavorfulWorld.com