Naismith Memorial Basketball Hall-of-Famer and entertainment superstar Shaquille O’Neal has officially joined the Krispy Kreme family.
The dyed-in-the-wool Krispy Kreme aficionado (who incidentally, is also the brand’s new global spokesperson) has taken ownership in the historic Ponce de Leon Avenue Krispy Kreme shop that opened over 60 years ago in Atlanta, Georgia. O’Neal’s affection for Krispy Kreme’s wares – its Original Glazed® doughnut in particular – is a well-documented social media phenomenon.
“Krispy Kreme prides itself on spreading joy and supporting local communities, and that’s a cause that I am thrilled to be a part of,” said O’Neal. “Our goal is to help people find their happy place, and what better way than with a box of delicious Krispy Kreme doughnuts.”
To celebrate O’Neal joining the Krispy Kreme Doughnuts family, the brand has announced a “Shaq-or-Treat” social media promotion to commence just in time for Halloween – one of O’Neal’s favorite days. Krispy Kreme fans who tag their Halloween social media posts with #ShaqOrTreat between October 28th and 31st will be eligible to win prizes autographed by Shaq, or Krispy Kreme surprises.
“In addition to Shaquille’s status as a sports and entertainment icon and businessman, he is known for spreading joy, which aligns with our positioning and mission,” said Tony Thompson, President and CEO of Krispy Kreme Doughnuts. “We are confident this partnership will have a big impact for us in Atlanta and around the world.”
About Krispy Kreme Doughnuts, Inc.
Krispy Kreme Doughnuts, Inc., is a global retailer of premium-quality sweet treats, including its signature Original Glazed doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme Doughnuts is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme doughnuts can be found in approximately 12,000 grocery, convenience and mass merchant stores in the U.S. The Company has more than 1,100 retail shops in 29 countries. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.
This article first appeared on FlavorfulWorld.com