Contributed by Robyn Henderson
We’ve long been told that breakfast is the most important meal of the day – but how much do people actually listen? And when people are eating breakfast in order to have a healthy start to the day, do they choose something filling or go for a convenient option? We find out:
To breakfast or not to breakfast?
65% of people eat breakfast at the table.
A survey by Toluna QuickSurveys on UK breakfast habits surveyed 2,000 people, and the majority of respondents said that they sat down to breakfast every morning. An additional 19% said they rushed through breakfast when getting ready for work, or while looking after children. This is backed up by a Statista study on the changing breakfast habits of 2016, which noted that 22% of its respondents either had breakfast on the go, or breakfast out of the home.
On a weekend, the figures of people sitting at the table for breakfast increase slightly, with 73% of respondents eating at the table.
Not to breakfast…
25% of people don’t eat breakfast every day.
A quarter of the respondents to the Toluna QuickSurveys study admitted to not eating breakfast every day. Nearly 5% of people even said they didn’t eat breakfast at all.
Choice of breakfast
Cereals, muesli and porridge comes out on top! 50.1% of the Toluna QuickSurveys respondents chose to start the day with grains, cereals and rolled oats.
Toast with a topping followed, with 24.3% of respondents starting the day with this as a breakfast.
A cooked breakfast, whether it be a full English, eggs or fish followed at 7.1%.
5.65% of respondents began the day with fruit and/or yogurt, 2% with pastries or a bagel, 2% just had a drink and 1.8% begin their day with breakfast bars and biscuits.
The results of the Toluna QuickSurveys research tie-in with the Statista study, which discovered that 65% of respondents choose to make healthier choices, which could include grains and cereals. 26% of respondents had a hot breakfast (which could include cooked breakfast or toast with a topping).