With the first gluttony-laced holiday of the season fading in the rear-view mirror (tired of leftover Halloween candy yet?) and more ahead this month and next, it feels worth taking a moment to think about the less fortunate among us. With Daylight Savings Time having ended this past weekend and Fall weather upon us, the days are getting cold and dark sooner, and those days can feel much colder and darker when you don’t have enough to eat.
In this age, surely no one can argue the power of social media to bring about change in the world. Virgin Mobile USA is utilizing that power to combat hunger, and you can add strength to that effort with a simple hashtag.
For every person who posts a food photo to Twitter or Instagram with the hashtag #DonateMyPlate, the wireless communications giant will donate the monetary value of one meal to non-profit hunger relief organization Feeding America. Taking it a step further, Virgin Mobile donates 10 meals to Feeding America for every person who joins the wireless carrier’s Inner Circle plan.
Think about it: a no-cost, no purchase necessary way to help get food into the hands of hungry people. A form of doing good for the world that you can engage in without getting out of bed. One hashtag = one donated meal, whether you’re a Virgin Mobile customer or not.
The photo(s) you tag can be a plate of food you enjoyed at your favorite restaurant, or at that new joint downtown that you’ve been wanting to try. It can be a meal you threw together at home for movie night, or something you got from that food truck that parks outside your office, the one with the flirty cashier. You know the one. Maybe it’s something you tried for the first time at a friend’s house and loved. Whatever it is, by tagging that plate, you can do something good. With an estimated 6 million foodgram posts on Instagram, can you imagine how many hungry folks would be fed if just a fraction of those posts rocked the #DonateMyPlate hashtag? Style it right, and your photo could even end up in this gallery on Virgin’s website.
Still on the fence about whether to participate? A final enticement: Now through Thursday, Nov. 30, followers of Virgin Mobile on Instagram or Twitter who tag @VirginMobileUSA will also have a chance to win an iPhone and service if they use #DonateMyPlate on your food pic. Happy eating and tagging!
This article first appeared on FlavorfulWorld.com.