Having taken in over $70 billion in 2016, distilled spirits is a thriving industry driven by growing consumption and demand.
It is clear that drinkers can be passionate about their favorites, even when they aren’t altogether certain what precise characteristics differentiate their poison of choice from other liquors. Ever wondered what makes a whisky what it is? Those who don’t know their scotch from rye or bourbon, but know what they like, can fret no longer. This illustration explains it all. Check out the full version, with additional explanations and fun industry facts here.